The Marketing Mix Research Paper Example | Topics and Well Written Essays - 500 words

The Marketing Mix - Research Paper ExampleThis paper will describe the four Ps in the marketing pleat for solarize Chips by Pepsi Company.The product is one of the critical elements of the marketing mix. It places emphasis on the product design and how it meets the needs of the customers. With increasing competition in the problem world, companies focus on unique product designs with features that appeal to the customers. The Pepsi Company has relied on innovation to make healthy products that are environmentally friendly as well. Moreover, the Sun Chips are unique because they are made from corn and wheat using the solar energy. The fact that the Sun Chips define a healthy snack forthcoming for many Americans makes it a preferred product by customers who are aware of their healthy eating needs. Notably, the Sun Chips pack its products in bags of a material that decomposes slow (Ferrell and Hartline 61). This exhibits the troupes commitment to environmental sustainability.Since Pepsis Sun Chips are as general foods, they are available in retail shops in polar states. The availability of the product in close proximity to the customers is an advantage for the company. This is because customers in need of the product can purchase it at once at the hot retailer shops. Moreover, customers can interact with the sales and the marketing team on the companys website. However, this is convenient for wholesale buyers who need the product in bulk. The company owns its distribution channels, a factor that ensures that it has en evident control over the availability of its products in different stores (68).The Pepsi Company as relied on television ad for a long time. However, it seems to be embracing technology by venturing into e-marketing as well as online promotions available at the companys web site. This ensures that more than people are aware of the companys products a factor that is likely to increase sales. Effective promotion is of critical importance in an stew to